You probably already realize how much of in-person communication is non-verbal. But did you know that audiences perceive non-verbal signals as having more weight than the words you are actually saying?
Nick Morgan notes as much in his Harvard Business Review article, “How to Become an Authentic Speaker”:
If your spoken message and your body language are mismatched, audiences will respond to the nonverbal message every time.
You’re probably coming across as artificial. The reason: When we rehearse specific body language elements, we use them incorrectly during the actual speech—slightly after speaking the associated words. Listeners feel something’s wrong, because during natural conversation, body language emerges before the associated words.
Recently in a natural conversation I tried to notice which came first—my hand gestures or the words they accompanied. And Morgan is right!
So if you’re going to script non-verbals into your public speaking, well… maybe just don’t. Those need to be natural, or the listeners will know something is off.
Morgan’s article is in HBR’s 10 Must Reads on Public Speaking and Presenting, a compelling and informative read that has already helped me as a preacher.
Here is the list of articles included:
- “How to Give a Killer Presentation,” by Chris Anderson
- “How to Become an Authentic Speaker,” by Nick Morgan
- “Storytelling That Moves People: A Conversation with Screenwriting Coach Robert McKee,” by Bronwyn Fryer
- “Connect, Then Lead,” by Amy J.C. Cuddy, Matthew Kohut, and John Neffinger
- “The Necessary Art of Persuasion,” by Jay A. Conger
- “The Science of Pep Talks,” by Daniel McGinn
- “Get the Boss to Buy In,” by Susan J. Ashford and James R. Detert
- “The Organizational Apology,” by Maurice E. Schweitzer, Alison Wood Brooks, and Adam D. Galinsky
- “What’s Your Story?” by Herminia Ibarra and Kent Lineback
- “Visualizations That Really Work,” by Scott Berinato
- (“bonus” article) “Structure Your Presentation Like a Story,” by Nancy Duarte.
I don’t think there’s a dud in here. Chris Anderson’s lead article is an inside look into the world of TED Talks. As the curator of the conferences, he’s coached plenty of speakers, and here distills some of his advice.
I especially appreciated the focus in a few articles on good storytelling. Even if data is part of a presentation, tell a story about it, rather than presenting it in drab charts and graphs. (Or use charts and graphs, but make them visually compelling.) “What’s Your Story” is about how to frame and re-frame career transitions—especially relevant to the so-called “Great Resignation” happening across workplaces today.
Harvard Business Review and its books have always appealed to me, though as a church leader I often have to translate the wisdom into a somewhat unique context. This particular volume, however, is immediately relevant to anyone speaking or presenting to people.
Check it out here.